The 7 Deadly Sins of Food Product Photography in NZ

For beginners, when it comes to food product photography in NZ, capturing food in its most enticing form is crucial. However, mistakes are often bound to happen. That said, let's unpack the seven deadly sins that can ruin a food product photo, so you know what to avoid!

1. Poor Lighting

Insufficient or harsh lighting can ruin food photos. So, use soft, natural light and avoid incorrect colour temperatures.

2. Unflattering Angles

Avoid shooting straight on. Experiment with different angles to highlight the food's shape and texture.

3. Over-stylised Scenes

Keep the focus on the food by using minimal props and styling during the food photography session.

4. Unrealistic Colour Correction

Over-editing can make food look unnatural. Aim for subtle adjustments that enhance the image.

5. Neglecting Texture and Depth

Highlight the texture of the food and use lighting and props to create depth.

6. Ignoring Food Styling

Present and style food in the best possible way. Pay attention to details like plating and garnishing.

7. Ignoring the Target Audience

Tailor your photos to your audience's preferences and align them with your brand's aesthetic.

Make No Mistake with Craving Limited

Some things are better left off with the professionals. And when it comes to professional food product photography in NZ, Craving Limited is the name you can trust. Contact us today to get started!