Are TV Ads Considered Digital Marketing?

The marketing world is constantly evolving, and as businesses diversify their strategies, a common question arises—are New Zealand TV ads considered digital marketing? The simple answer is no.

While TV advertising does share some synergies with digital marketing, it operates in a fundamentally different space. Below, we'll explain why TV ads are not classified as digital marketing and how they differ.

Why TV Ads Are Not Digital Marketing

Television ads fall under traditional marketing rather than digital marketing. Here are five key reasons why:

1. Platform of Delivery

TV ads are broadcast via television networks, making them part of traditional media, whereas digital marketing occurs exclusively on online platforms such as social media or websites.

2. Audience Targeting

Digital marketing allows precise targeting by using user data and behaviour analytics. TV commercials target a broad demographic based on general network viewership data.

3. Interactivity

Digital marketing campaigns often feature actionable elements like links, forms, or buttons, enabling immediate user engagement. TV ads, on the other hand, are passive and lack direct interaction.

4. Performance Metrics

You can track real-time results from digital marketing campaigns through KPIs like click-through rates (CTR) or impressions. TV ads rely on estimated ratings for audience reach, which are less specific and actionable.

5. Cost Structure

TV ads often involve expensive production and high airtime costs, while digital marketing offers flexible budget options, making it more accessible for varying business sizes.

Want to Engage Your Audience Creatively?

Planning to shoot New Zealand TV ads or digital campaigns? Craving Limited can help you out either way. Learn how we can help elevate your campaigns and captivate your audience! Contact us now!